Top 12 Ecommerce SEO Tools For SERP Ranking

Ecommerce SEO tools are the software that helps website owners and digital marketers understand the performance issues of your store and figure out the areas of growth. Many traditional stores show interest in ecommerce model to open their online store and reach a bigger customer base.

If you want to store to rank higher in the search results, you’ll need to follow SEO practices that include on-page and off-page SEO. Along with that, keyword research, link building, competitor analysis, and other parameters are also necessary to improve your SEO score. 

In this article, I listed the top SEO tools for online stores, digital marketers, SEO professionals, and website owners that help them increase the SEO of their ecommerce store. 

Let’s begin!

1. Yoast SEO

Yoast SEO is a WordPress and WooCommerce plugin that improves a website’s SEO with its tools, including content management, readability analysis, SEO analysis, schema data, and more. Whether you have a small ecommerce store or a large online retail shop, it ensures your website stays ahead in the Google search results. 

Yoast SEO allows you to generate AI-optimized SEO titles and meta tags, optimize your web pages, work smarter with internal linking suggestions and automatic redirects, take care of technical SEO, and more. You’ll get actionable recommendations to perform website maintenance regularly. 

Expand the visibility of your ecommerce online store with the Yoast WooCommerce SEO plugin and drive more traffic easily to improve sales. Yoast SEO provides free SEO tips every week so that you can optimize your site’s usability, conversion, and SEO. 

Yoast SEO offers schema integrations, inclusive language analysis, front-end SEO inspector, AI features, word complexity, crawl optimization, Wincher integration, estimated reading time, Elementor integration, keyword data using Semrush, and more. Other features like Breadcrumbs, file editor robots.txt, robots meta tags, outbound links, canonical URL tags, and more also help you optimize your website using ecommerce site optimization tools.

Yoast Pricing

The price of Yoast SEO for your Shopify store is $19/month, which includes SEO analysis, readability analysis, technical SEO improvements, bulk editor, and more. It comes with a 14-day free trial so that you can explore the benefits of using Yoast SEO for your ecommerce business. 

If you want to add the Yoast plugin to your WooCommerce platform, the price starts at $79/year. In this price range, you can improve the organic visibility of your products, get best practices and tailored SEO analysis for your product page, and more. 

2. Semrush

Semrush is a SaaS platform that helps individuals and businesses get insights into their ecommerce websites, like domain rank, keyword gap, backlink analysis, competitor overview, and more. It enables you to optimize your ecommerce company websites based on SEO, keyword tracking for online shops, site audits, position tracking, and more. 

With over 55 tools of Semrush, you can solve your marketing challenges easily from the comfort of your home. It offers keyword research, on-page SEO, competitor analysis, enterprise solutions, content marketing, local SEO, rank tracking, content creation and distribution, content optimization, paid advertising, and more. 

Semrush’s traffic analytics and market-exploring capabilities help you understand what is working and how to improve your product titles and descriptions to attract more visitors and convert them into customers. You’ll get a readability checker, rephraser tool. SEO writing assistant, topic research tool, etc. 

Semrush Pricing

The price of Semrush starts at $117.33/month which is suitable for small ecommerce business owners. It includes 5 projects, 500 keywords to track, and 10,000 results per report. You can also use this SEO tool for free up to some requests to track keyword gaps and domain overview of your website. 

3. Ubersuggest

Ubersuggest is a free SEO tool that helps you perform site audits, analyze competitors, conduct keyword research, and more to level up your online store marketing. It enables you to reverse engineer your competitor’s SEO, social media marketing, and product marketing strategies and gain insights into keywords, backlinks, etc., to adapt them and improve your website performance. 

Ubersuggest is one of the best keyword research tools. It offers plenty of features, such as site auditioning, keyword analysis, SEO analyzer, backlink analysis, and more. Similar to other popular SEO tools, it collects data from reliable sources to show accurate results. It is an affordable SEO tool for your e-commerce business. 

You’ll get your competitor’s top-ranking pages report to discover which pages are ranking well. This helps you understand what product titles and descriptions are organically ranking and make decisions easily. Ubersuggest also suggests ranking keywords for free with the volume, seasonal trends, competition, etc.

Ubersuggest Pricing

The price of Ubersuggest starts at $12/month. It includes 1 user, 1 domain, 150 searches/day, 5 competitors/domain, and more. You’ll also get add-ons to include in your plan. Take a free trial to know how it works and what benefits you’ll get. 

4. Google Keyword Planner

Google Keyword Planner is a free ecommerce SEO tool that enables you to find keywords that rank high in the Google search engine. It helps you find new keywords and phrases for your product description. Also, it helps you run ad campaigns for the keywords that rank in Google.

Google Keyword Planner gives insights into how people search for terms and how those terms change over time. This research allows you to analyze which keywords will rank your website. It helps you speed up your website ranking, design a media plan, and launch your first campaign effortlessly. 

Google Keyword Planner Pricing

Google Keyword Planner is free to use. You need to pay for the advertising campaign you choose for your ecommerce company. 

5. Ahrefs

Ahrefs is a popular digital marketing tool that allows ecommerce businesses to improve their website SEO using its various tools, such as link building, keyword research, rank tracking, site audits, content ideas, competitive analysis, and more. It is one of the best paid SEO tools

You can study your competitor’s website’s performance, optimize your own site, learn about keywords, track links and web mentions, and do more. AhrefsBot is one of the top 12 most active crawlers and gives you actionable metrics and data so that you can understand what is working and what is not for your website. 

Apart from all this, you’ll get educational materials for free to teach you how to use Ahref’s SEO tool and how to implement it on your website. 

Ahrefs Pricing

The starting price of Ahref is $129/month which is suitable for small ecommerce stores. It includes 5 projects, 6 months of history, 1 user included, 750 tracked keywords, and more. For limited access to its essential tools like Site Explorer, Site Audit, and Keywords Explorer, you can buy its starter pack which is only $29/month. 

6. KWfinder

KWFinder is a keyword research tool that helps you find long-tail keywords and questions with low SEO difficulty. If you are a small online store owner and want to rank higher in the search engines, this tool is the right choice you make. 

Enter your competitor’s domain and allow the KWFinder tool to suggest the best keywords that they rank for. It shows long-term trends and historical search volumes so that you can create content based on them. You can also easily identify seasonal keywords that help you boost your organic traffic. 

KWFinder enables you to find location-specific long-tail keywords for more than 65k locations to get accurate search results for every keyword. 

KWFinder Pricing

The price of KWFinder starts at $29.90/month and includes 100 keyword lookups per hour, 200 keyword suggestions per search, and more. 

7. Moz Pro

Moz Pro is your e-commerce website growth platform that helps marketers generate leads and boost conversions through valuable insights. You’ll get AI-powered insights and robust tools to target competitive keywords, understand your audiences, and convert visitors into customers. 

Maximize your ecommerce store visibility with Moz Pro’s powerful keyword explorer that reveals search volume, potential reach, and difficulty level so that creating content for your eCommerce website is simple and easy and drives traffic. 

Moz Pro allows you to understand your visitor’s needs with its search intent tool, which is powered by Moz AI. You can identify the weak spots, track progress, and make informed decisions using its search visibility score tool. 

Furthermore, Moz Pro offers an on-page grader, brand authority, rank tracker, and SERP optimization tools so that you can easily find ranking keywords, improve your page rankings, and build a strong brand presence. Get more qualified leads by using Moz Data, enhance your conversions, and boost your sales. 

Moz Pro Pricing

The price of Moz Pro starts at $39/month with 1 user and 1 tracked site. You can use Moz Explorer for free to track keywords, know your domain rank, check backlinks, and do more. Take a 30-day free trial and understand how it benefits your ecommerce business. 

8. Helium 10

Helium 10 is cutting-edge software for Amazon Sellers that helps you achieve better results for your e-commerce store. Get access to over 30 tools for your ecommerce business needs. You’ll get product research, keyword research, listing optimization, operations, marketing, and SEO analytics for ecommerce.

If you want to sell your products on Amazon, Helium 10 is a great platform. From data-driven keyword research to account maintenance and SEO results, it is the best all-in-one SEO tool that addresses every component of your Amazon store operations. 

Apart from Amazon, it also targets Walmart sellers to identify a profitable product and explore keywords to rank. With trending product niches, keyword search volumes, listing optimization tools, automated product review requests, Amazon Ads automation, and more, you can boost your online business. 

Helium 10 Pricing

The price of Helium 10 starts at $29/month. It provides training and tools for you to grow better. 

9. Google PageSpeed Insights

Google PageSpeed Insights analyzes your ecommerce website for content and technical specifications and provides a performance score in numbers and charts. It suggests how to improve your website performance. This helps you detect and fix performance issues. 

Google PageSpeed Insights offers a wide range of features, such as instant speed checks, comprehensive metrics, easy-to-use interfaces, actionable tips, mobile performance, and more. By fixing the performance issues, you can improve your user experience, boost SEO, increase conversions, and save time. 

Google PageSpeed Insights are ideal for designers, site owners, SEO specialists, web developers, and those who are participating in improving the performance of a website. It shows the first contentful paint (FCP), the largest contentful paint (LCP), total blocking time (TBT), cumulative layout shift, and speed index. 

Google PageSpeed Insights Pricing

Google PageSpeed Insights is free to use. You can analyze your website URL for free to know different metrics and fix the issues immediately. 

10. AnswerThePublic

AnswerThePublic gives you raw and instant search insights so that you know what users are searching the most. It listens to autocomplete data from different search engines like Google, Bing, YouTube, etc., to show you useful phrases and questions people are often searching for. 

With the help of AnswerThePublic, you can create useful and fresh content for your product and services. This helps you meet your customers directly through the search engines. It also allows you to monitor the trends and compare users’ search behavior over time. 

AnswerThePublic discovers hidden niches and unexpected insights to enhance organic search and give your marketing campaign a new edge. It is ideal for anyone who wants to build a good customer base for their ecommerce store. 

AnswerThePublic Pricing

AnswerThePublic is the cheaper SEO tool among others. The price starts at $5/month for one user. 

11. SE Ranking

SE Ranking is a powerful agency-tailored platform for website owners, SEO specialists, digital marketers, etc. It provides reliable insights so that you can work on your store UX and improve your site performance. You’ll get tools, such as SEO monitoring, SEO research, content marketing, local marketing, and an agency success kit. 

SE Ranking helps you build winning strategies with relevant keywords, unique traffic, and backlink datasets. It provides a keyword suggestion tool, a competitive research tool, a backlink checker, and SERP checker that help you understand what is lacking and how to improve your site’s rank. 

With SE Ranking, you can attract new customers to your eCommerce website and nurture existing customers with better details of your products and services. It offers white-label reports, lead generators, client seats, an agency catalog, and more. 

SE Ranking Pricing

The price of SE Ranking starts at $65/month for 500 keywords. You can scale your subscription as your website needs to grows. Start your 14-day free trial now and get access to its rich features. 

12. Screaming Frog

Screaming Frog is the leading website crawler for Linux, macOS, and Windows that helps agencies and SEO experts perform technical site audits and improve site performance. Its SEO Spider enables you to enhance onsite SEO by detecting common SEO issues. 

Screaming Frog is a flexible and powerful site crawler, which is able to crawl small and large websites effectively. This allows SEO professionals and website owners to analyze the results, gather onsite data, and make informed decisions. 

You can find broken links, audit redirects, discover duplicate content, extract data with XPath, generate XML sitemaps, analyze page titles and metadata, visualize site architecture, schedule audits, and more. With Screaming Frog SEO Spider, you will be able to audit hreflang attributes, find custom robots.txt, get Looker Studio Crawl support, and more. 

Screaming Frog Pricing

Screaming Frog gives a free download option for 1 year with limited URL crawls. For more options and advanced features, you can buy the paid subscription at $259/year. 

What is an SEO Tool?

SEO tools are software that assist website owners and SEO professionals in ranking higher in the SERP. Providers of SEO tools analyze complete websites and suggest solutions to improve the online presence of any website through organic keywords. It also helps organizations or business build their marketing strategies via competitor analysis. 

SEO tools are of different types, including free SEO audit tools for ecommerce, rank trackers, keyword research tools, and all-in-one tools. Some tools offer advanced features like AI and automation so that you can get results automatically in your email on a daily or weekly basis. 

What Is Ecommerce SEO and Why Is It Necessary?

Ecommerce SEO is a marketing technique that helps ecommerce businesses appear higher in search results. A well-ranked page receives more traffic without running paid campaigns. We can say, it is a process of enhancing the online store’s organic presence in search engines like Bing and Google through organic keywords. 

SEO is a great investment for every ecommerce website. This tells you what keywords you must use, which keywords are ranking higher in search engines, and many more. For example, if a visitor searches “buy 3D t-shirts online”, your website must appear on the top 5 lists of search engines so that a customer will visit your store and buy your products. For that, you need to certain keywords so that web crawlers catch your website and show it on the search page. 

How to Optimize Ecommerce Websites?

Optimizing ecommerce websites is crucial to attracting new customers and retaining existing customers. I came up with some tips to help you understand how you can easily optimize your ecommerce website. 

• Enhance product pages: High-quality product pages help boost your ecommerce conversions by allowing customers to feel confident while buying from your website. It includes a clear description with all details, quality pictures from every angle, and more. 
• Employ SEO strategies for ecommerce sites: Your homepage needs to be optimized for users to reach your website from search engine results. Your ecommerce website homepage should be clear and precise so that a user can understand who you are, what you sell, what benefits you provide, and more.
• Include call-to-actions button: Call-to-actions (CTAs) direct visitors to where to go next or what to do next. Effective CTAs help visitors navigate your website pages and buy products from your website. 
• Optimize page speed: Page loading speed is a crucial parameter to consider when optimizing your ecommerce website. Users find it annoying when websites take time to load either in Desktop or Mobile. For this, you need to optimize your HTML, CSS, or JavaScript code for every page along with the images. 

Other things to consider are keyword research, image optimization, A/B test product pages, use of product reviews, site speed, and more. These are some points to need to check to attract more customers. 

Ecommerce SEO Best Practices

Following are some ecommerce SEO checklists:

• Meta tags: Meta titles and meta descriptions are your primary opportunity to make a first impression on your customers. Try to make the meta tags informative, short, and attractive. Meta tags are the part of technical SEO that helps Google understand what your page is about. 
• Product category pages: Your website must have in-depth product and category pages so that customers will easily navigate what they want to buy. This will increase the chances of more conversions. 
• Site structure: Site structure is also known as a blueprint of your website that outlines the structure hierarchically. This helps Google Crawler and users navigate your website easily.
• Add schema markup: By adding schema markups to your product pages, you’ll get rich snippets. When users search for a product, search engines will show the product’s name, price, brand, review rating, and more to attract them. 

Other best practices are backlinks, internal linking, avoiding duplicate content, implementing on-page SEO, and more. 

Final Takeaway

Ecommerce businesses are growing and hence e-commerce SEO is necessary for your website to help you grow better and attract new customers. The SEO for your ecommerce store helps you optimize your online store to increase conversions. Instead of depending on your gut feeling, spend your time working on the SEO issues of your ecommerce store using these tools. 

I hope this ecommerce SEO guide helps you choose the best SEO tools for ecommerce sites so that you can compete with your competitors using different parameters, such as keywords, backlinks, speed, and more. 

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